Case Study
Software Used:
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects
Goals:
- Create an animation based on Citizens campaign ad.
- Design it to have energy and maintain professional tone.
The Goal
I created this piece during my internship at Citizens. I was tasked with taking this image of an existing Citizens credit card advertisement and turning it into a motion graphic. My goal was to add my own creative take on the ad while keeping its tone professional and reflective of Citizens’ values.
Storyboard
I storyboarded the animation concept by quickly creating mock-assets based on the original ad. I would use these pieces to map out the composition of the animation and see how to make everything flow together. I would use the techniques I utilized in creating the storyboard to recompose assets to be used in After Effects.